Adult Programs

ACCA Science Communication for Broader Impact

Become an effective science communicator. Science communication is a vital component of the scientific process.

Content Detail

Become an effective science communicator. Science communication is a vital component of the scientific process. Grants, especially through the National Science Foundation, require clear communication and have an increasing emphasis on the broader impact section that focuses on public outreach. In this course, you’ll gain the skills you need to identify your audience and tailor your message to that audience, select the right communication method for the task at hand, use narratives to shape your communication, and translate scientific findings to maximize your reach and impact. We will use popular literature, media, and scientific literature to inform how we craft different kinds of messages, including developing an elevator pitch, and writing copy for signage and newspaper articles, and policy memos.

  • By the end of the course, you should be able to:
  • Share the findings and the excitement of science with diverse audiences
  • Increase knowledge on a specific issue
  • Create communication pieces to influence behavior, opinions, or policy preferences
  • Increase public appreciation of science

This course will take place entirely online, and will include live (synchronous) class sessions with your instructor via Zoom web conferencing, self-paced (asynchronous) learning supported through our class website at treelearning.mortonarb.org, and assignments that will include attending local or online science communication events outside of class hours.

Instructor:

Jessica Turner-Skoff, Ph.D., Science Communication Leader,
The Morton Arboretum, jturner@mortonarb.org

Administrator:

Megan Dunning, Ph.D.,  Manager of Adult Learning Programs mdunning@mortonarb.org

Prerequisite:

General Biology OR Environmental Science OR permission of the instructor

Credit:

3 semester hours (or equivalent), upper division undergraduate

Jessica Turner-Skoff, Ph.D., Science Communication Leader,
The Morton Arboretum, jturner@mortonarb.org

 

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